The Brief
Planta Baixa, a daily news and entertainment show on TV3 Catalunya, tasked us with their rebranding, through a more active, punchy, and concise visual approach. The new design features a graphic and animated system with a dynamic feel, imbued with character using color, straight lines, and diagonal elements.
The visual identity
We designed a new, daring, and robust logo for Planta Baixa, retaining the initials “PB” and incorporating a volumetric element. The logo conveys a sense of motion and dynamism, balanced by the neutral and functional sans serif font used in the typographical application. The color palette was adjusted to create a more vivid and animated collection, introducing pink and liquefied tones, along with a brighter orange. We worked closely with La Manchester’s set design team to create a united and coherent front for the various deliverables, retaining the warmth of the original design while infusing a more luminous character, adapted to the program’s digital context.
The Animation
Our animation approach reflects the visual and conceptual framework of the TV show’s graphic identity, with dynamic movements, vivid colors, robust shapes, and diagonal lines. The integration of these elements creates a robust motion graphics application that exudes personality, dynamism, and modernity, with a functional and visually impactful design system.
CREDITS
Client: La Manchester Productora for TV3 Catalunya // Creative Direction: The Others // Art Direction: The Others // Production: The Others // Animation: The Others
